ceciliaplazar@gmail.com ∙ 517-410-8116
EXPERIENCE
2009 – McCann Detroit Birmingham, MI
Creative Director
Clients included: General Motors (domestic and global), GM.com, Colonial Williamsburg, Travel Michigan, ALDI, U.S. Bank, Iberdrola Texas, and Shoe Carnival
Created an award winning digital/social content program for GM
Extensive new business experience from creative to presentation
Lead a group of creative teams to help win the U.S. Bank pitch
Creative lead on the total redesign of gm.com twice
2007 – 2009 BBDO Detroit Troy, MI
Copywriter
Clients included: International and domestic Chrysler, Dodge and Jeep, Leader Dogs for the Blind
Focused on International non traditional/ guerrilla / interactive
2003 – 2007 Doner Advertising Southfield, MI
Copywriter
Clients included: La-Z-Boy, American Greetings, Detroit Zoo, Buffets Inc., Cleveland Clinic, American Kennel Club, Chiquita, Food Network, Krylon Paint, Eureka, and HGTV
Extensive radio, print and television writing and production experience
Extensive direct client contact and presentation experience
New business experience
2003 Campbell-Ewald Southfield, MI
Copywriter
Wrote television and radio for Chevy retail
Wrote and produced OnStar radio and TV
EDUCATION
August 1999 – May 2003 Michigan State University
B.A. Advertising
AWARDS AND HONORS:
Caddy Award Winner
Addy Award Winner
IAAA Winner
D Show Best of Interactive
D Show for Content Creation
Featured on #SeeHer
One Show Recognized